By Nicki Byrnes
October 29, 2024
I worked at Urban Outfitters in college, where I was always impressed by their stunning window displays. They were works of art. The only other brand giving them a run for their money? Anthropologie, their slightly older, more upscale sister brand. Well, imagine my delight when I saw Lion Brand’s Instagram post sharing their latest collab: Anthropologie holiday window displays!
Anthro often uses size and scale to create a wow moment with their windows, and this design is no exception. While every store will be different, the photos shared indicate they’re striving for impact through use of texture and feelings of coziness and warmth. The soothing, winter-inspired color palette further enhances the vibe.
If you didn’t know, Urban Outfitters takes a distinctive approach to its window displays. Each store is viewed as a unique canvas, allowing flexibility in design that reflects the local culture and architectural nuances of each store. They also invest in staff workshops that focus on visual merchandising techniques, enhancing creativity and ensuring every team member is aligned with the brand’s visual philosophy.
You will often find them in the back of the store elbow deep in paint, glue, or whatever materials they need to bring to window vision to life. They’re so talented! This commitment fosters a shopping experience that impresses both customers and the community.
I think they made an awesome choice partnering with Lion Brand for this year’s holiday windows. Lion Brand Yarn is the brand I use and recommend the most. The options are unbeatable – varying thicknesses, materials, and colors. It’s readily available – you can find tons of options at any Michael’s, Jo-Ann’s, Meijer, etc. It’s sold at a price point I like. And lastly, I’m always happy with the quality. Just look at the photos they shared to see how gorgeous their yarn is.
How do you feel about seeing yarn used so prominently in a retail window display? Urban Outfitters really knows how to create eye-catching designs, and the partnership with Lion Brand is a perfect fit. Their yarn brought Anthro’s vision to life, thanks to its beautiful texture combined with the awesome stitch varieties the Anthro designers chose.
nickibyrnescrochet.com 